About me
A Marketing and Brand Management professional with over 13 years of a diverse experience across digital marketing, strategic brand growth, quality management, and business operations. Currently, I work as a Brand Manager & Digital Marketing Supervisor at NADFOOD, where I lead integrated campaigns, launch new products, and drive digital transformation initiatives for leading Yemeni food brands.
Throughout my career, I have successfully:
Supervised an innovative campaigns such as the “Scan the Code & Win the Gold” contest for Almomtaz evaporated milk product, Hanoo Hero campaign in Yemeni schools for Hanoo milk products.
Spearheaded the launch of innovative products and campaigns that increased digital engagement with AI-driven audience segmentation and analytics.
Built expertise in data analytics, AI applications in marketing, SEO/SEM, and performance optimization, ensuring measurable ROI and market expansion.
Beyond marketing, I have strong foundations in quality systems (ISO, HACCP, FSSC 22000), HR, procurement, and risk management, allowing me to bridge business strategy with operational excellence.
I hold an MBA Thesis Title: The Reality of Implementation of Digital Marketing in Yemeni Companies. 🔗 Read the full research: [Link to Academia.edu] ,
Passionate about continuous learning and knowledge-sharing about AI, marketing, and technology.
I am currently pursuing advanced studies in Artificial Intelligence engineering and digital marketing.
Alaa Alhaj – Marketing Strategist & Brand Manager 